Senior Content Manager at Strike for three and a half years, and the only content lead in the company. That meant I owned the education library, the help centre, the in-product copy, the API documentation, the notifications, the App Store and Play Store listings, and Spanish translations across every surface. The company was moving roughly $6 billion a year by 2024 and growing around 600% year over year, which is the environment the content system had to hold up inside.
Since Strike I have worked independently, most recently on content strategy and positioning for Coldcard, where I ran an audit, proposed the programme, and wrote the Learn library, the guides and the comparison pages.
I publish Scarcity & Abundance, on AI, bitcoin and what economics looks like when the age of abundance changes everything, with a Japanese edition on note.com.
Before any of that I was an international teacher. Three years in classrooms in Japan and Mexico, with groups running from elementary school to special needs to college prep, rebuilding the same lesson several ways so each room could use it. That is where I learned that adapting to an audience is inseparable from communicating well, and it is still the part of this job I am best at.
What I do
Content design and UX writing inside the product. Technical documentation and developer content. Education libraries and help centres. Content strategy, editorial direction and content marketing. Localisation. Whatever the label on the role, the work is the same: decide what needs saying, to whom, at what depth, and then write it.
How I work
I start from first principles. Before deciding what to say, I want to know why the reader is here, what their motivations are, and what the business needs to happen next. A content brief usually describes a symptom, but the useful work is finding what sits upstream.
I build systems and I write words. A customer confused by a bitcoin network fee needs a tooltip, an FAQ, a long-form article, and a route between them, in whichever language their app is set to. Deciding that shape is an architecture question, and I would rather be the person answering it than the person handed the finished frame. I write as someone who builds content systems, and I build systems as someone who has to write inside them.
Domain fluency, not tourism. Content production is cheap now, so the value has moved to taste and judgement: knowing which of the fifty possible things is worth saying, and being able to tell when a draft is subtly wrong. That takes going deep enough into the technology and the audience to see the nuance and the limitations. Whether it is on Lightning, on-chain settlement, stablecoin rails, custody models, cross-border FX, or regulated credit, I can hold the conversation with the engineer and then explain it to the customer without either of them wincing.
Content in service of the business. Content exists to move something: a signup, a launch, a support cost, a position in the market. I want to know the objectives before I start, and I would rather argue about the goals early than hand over something well written that does not serve them.
Background
Master’s in International Management, BA in Psychology. English is my first language, but I have professional written proficiency in French, Spanish, and Japanese, stemming from 12 years of French education, living and working in Japan and Mexico, and from previous work that put me on the ground in manufacturing plants in northern and central Mexico.